Foreign Literature Studies ›› 2017, Vol. 39 ›› Issue (6): 73-84.

• American Literature Studies • Previous Articles     Next Articles

Anglo-American Poetry in the Early Twentieth-Century: The Conflict and Compromise of Aesthetic Pursuit and Commercial Market—A Case Study of the Marketing Strategies of the Magazine Poetry at Its Initial Stage

Wang Qing, Dong Hongchuan   

  • Online:2017-12-25 Published:2022-06-15
  • About author:Wang Qing is associate professor of English at the School of Foreign Languages, Chongqing Normal University(Chongqing 400030, China), a Ph.D. candidate of Anglo-American literature at the School of English Language and Literature, Beijing Foreign Studies University(Beijing 100089, China), specializing in Anglo-American modernist literature and western literary theory. Email: cindy-wang123@126.com; Dong Hongchuan, Ph.D., is professor of English literature at Sichuan International Studies University(Chongqing 400031,China) and chief editor of Journal of Foreign Languages and Literature. His major research field is modern Anglo-American poetry and poetics. Email: hongchdong@163.com

Abstract: In the early twentieth-century, Anglo-American literature came to a transitional period and experienced a drastic change. Numerous “little magazines” emerged and as the barometer of literary development, they played a key role in revolutionizing Anglo-American literature. Poetry, founded in 1912 and as the forefront of modernist poetry, is undoubtedly the most representative “little magazine”. But as a magazine for the elite, how can it survive the commercial society? Or how can it keep its aesthetic pursuit and survive in the modern world which takes exchange as the core value? The initial stage of Poetry reveals vividly the dilemma of Anglo-American poetry in the early 20th century: seeking a narrow position in the contradiction of aesthetic pursuit and commercial market. The process actually reveals the ambivalence of modernity: the conflict and compromise of aesthetic modernity and social modernity.

Key words: Poetry, aesthetic pursuit, commercial market, conflict, compromise

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