关键词: 图像, 文本, 波提切利, 沃霍尔, 修辞阅读, 数码化, 电子游戏

Abstract: An image is usually in one way or another a visual representation or “image” of something, as in “photographic image,” but sometimes an image may be a “stand alone,” a picture without any referent. A text is usually a set of meaningful words in comprehensible order. This essay investigates the effects on reading of recent media changes, especially ubiquitous digitalization. Examples of texts with images are drawn from Botticelli and Warhol. An argument is made for the need to transform so-called “rhetorical reading” in order to apply it to new digital combinations of text and image such as video games.

Key words: image, text, image and text, Botticelli, Warhol, rhetorical reading, digitalization, video games